Customer Feedback Tools comparison

There are 30+ tools that we know of in this space that vary by use case, features and price. Let's choose the right tool for your needs.
ClearFlask
UserVoice
Canny
Fider
Nolt
Upvoty
FeatureUpvote
Convas
Conflux
HelloNext
Suggested
Noora
RoadmapSpace
AskNicely
SimpleFeatureRequests
Userback
UserReport
Pendo
Salesforce IdeaExchange
Aha
ProductBoard
ProdPad
UseResponse
ShipRight
Trello
Microsoft Excel
Google Sheets
ClearFlask

Contents

Why do you need feedback?

So you’ve created a product and now you want to know which area you should focus on. A great source of inspiration is your own customers, but the thought of going through the process of gathering, summarizing and prioritizing what your customers want is cumbersome.

This is where customer feedback platforms can help. Most are a drop-in platform you can integrate with your website, app or product to start collecting almost immediately.

The right tool will not only help in collecting and grouping ideas together, but also prioritizing feedback based on customer value or other factors that are important to you.

Your customers will appreciate being involved in your product development and feel their ideas are being heard.

Let's talk about how to choose the right feedback tool for you.

  How many users?

The amount of feedback you will receive depends on your current (or predicted) number of customers and how tightly you integrate the feedback tool with your product.

The coverage rate metric measures the percentage of users that have provided you with feedback. UserVoice reports that at least 15% coverage rate is considered satisfactory with typical rate ranging up to 50%. While Canny customers see a typical rate of 5%.

Most platforms can handle collecting large amounts of feedback, but only a handful provide the tools to organize and sort through that feedback afterwards. Typically you will fall under one of the following categories.

High volume

100,000+ users: Enterprise, B2C, or proven product

If you have a use case that requires a high-volume of feedback, the answer is simple: request a quote from the following platforms and let the Sales teams guide you.

Your main goal is to find a platform that will analyze your large set of data effectively. UserVoice is the market leader in this space with Canny and ClearFlask as cheaper alternatives.

UserVoice
UserVoice
ClearFlask
ClearFlask
Canny
Canny

Variable volume

Startups or growing product

Startups or products with growth should look at platforms that can handle high-volume when you need it and provide flexible pricing that scales with you. Beware of unlimited plans. It is typically an indication that the platform has never experienced high-volume and may not be able to handle your future needs.

ClearFlask and Canny are both built for high-volume while only charging you based on your current volume.

ClearFlask
ClearFlask
Canny
Canny

Low volume, multi-project

Serial hobbyist

If you collect feedback across many small separate projects, you don't want to be paying and maintaining separate accounts and billing for each.

At ClearFlask, you can have multiple projects under the same account and you only pay for the combined user count across all of your projects. Convas has a free-tier for projects under 50 users, while Fider is free and open-source for only the cost of hosting and managing your instances.

ClearFlask
ClearFlask
Convas
Convas
Fider
Fider

Low volume

Up to 1,000 users: Closed group, hobbyist

For collecting feedback from a small group of users, there are many options available. Keep reading below to find the product based on other factors.

ClearFlask
ClearFlask
Canny
Canny
Fider
Fider
Nolt
Nolt
+8

  What is your budget?

A naive engineer may see feedback collection a simple functionality. The value of the higher-priced feedback platforms are only visible behind-the-scenes helping you make sense of the data you've collected.

As the complexity of managing feedback increases with volume, many platforms offer flexible pricing based on users.

UserVoice
UserVoice
$
1,000+
/ mo
FeatureUpvote
FeatureUpvote
$
99
/ mo
Noora
Noora
$
60
/ mo
Canny
Canny
$
50
/ mo
HelloNext
HelloNext
$
50
/ mo
Suggested
Suggested
$
50
/ mo
RoadmapSpace
RoadmapSpace
$
29
/ mo
Nolt
Nolt
$
25
/ mo
Upvoty
Upvoty
$
15
/ mo
Conflux
Conflux
$
12
/ mo
ClearFlask
ClearFlask
$
10
/ mo
Fider
Fider
$
0
/ mo
Convas
Convas
$
0
/ mo
1,000
Total users
50
Active users *
For comparison of different definitions of active users across platforms, we estimate 5% of your total users will actively provide you with feedback.

  Which features matter to you?

In addition to feedback collection, each platform offers a different set of major functionality.

For niche use cases and for tools where feedback is part of a larger solution, see the Alternatives. These include Product Management tools, Customer Relationship Management tools and customer behavior analytics.

Public Roadmap: Show off your product plan and what you're currently working on.

Changelog: Let your users know of recently launched features

Knowledge base: Product help articles to describe functionality and address frequent issues

Forum: Let your user discuss various topics

Blog: Share your thoughts on your own blog and let your users subscribe.

Custom content: Flexible content type with custom rules such as Job postings, Employee feedback, Q&A

Feature voting
Public Roadmap
Changelog
Knowledge base
Forum
Blog
Custom content
ClearFlask
ClearFlask
YesYesYesYesYesYesYes
UserVoice
UserVoice
YesYesYesYesYes
Noora
Noora
YesYesYesYes
Conflux
Conflux
YesYesYesYes
Canny
Canny
YesYesYes
Upvoty
Upvoty
YesYesYes
HelloNext
HelloNext
YesYesYes
Suggested
Suggested
YesYesYes
RoadmapSpace
RoadmapSpace
YesYesYes
Convas
Convas
YesYes
Nolt
Nolt
YesYes
FeatureUpvote
FeatureUpvote
YesYes
Fider
Fider
Yes

  Look & feel

If your plan is to match your website design (whitelabel), there are a few options that will allow you to fully customize every aspect of the site.

UserVoice
UserVoice
ClearFlask
ClearFlask

Otherwise choose a platform that you find pleasing or one that matches your design the closest.

ClearFlask
ClearFlask
Preview
ClearFlask
ClearFlask
UserVoice
UserVoice
Canny
Canny
Fider
Fider
Nolt
Nolt
Upvoty
Upvoty
FeatureUpvote
FeatureUpvote
Convas
Convas
Conflux
Conflux
HelloNext
HelloNext
Suggested
Suggested
Noora
Noora
RoadmapSpace
RoadmapSpace

  Vendor lock-in: import and export

Whether you are switching from another platform or you eventually will in the future, you need to consider your options now. Plan ahead and choose a platform that makes switching easy and prevent locking yourself to a particular platform.

Importing data

For importing existing feedback, several platforms allow you to import CSV formatted data. You can also reach out to support to get additional help.

For synchronizing customer traits for feedback analysis, there are several integrations available as well as APIs.

For signing in your users with an existing account, there are onboarding options available including Single Sign-On.

Self-service
Import
Export
UserVoice
UserVoice
YesYes
Canny
Canny
YesYes
ClearFlask
ClearFlask
YesYes
Upvoty
Upvoty
Yes
Fider
Fider
Yes
Suggested
Suggested
Yes
FeatureUpvote
FeatureUpvote
Yes
Noora
Noora
Yes
...

  Customization

Some tools are perfected and focused on a specific use-case (ie Canny, Nolt, FeatureUpvote) while others are feature-rich for general purpose (ie ClearFlask, UserVoice). If you cannot find the right tool, customize one to fit your needs.

Open-source

if you got the time, open-source gives you freedom for a custom solution and complete ownership. The only contenders are Fider and ClearFlask both licensed under AGPL3. While Fider is lacking analytic features and scalable infrastructure, it is ideal for small to medium volume. Whereas ClearFlask can be deployed either via a PostgreSQL DB for small deployments or a scalable deployment with DynamoDB, ElasticSearch, S3, Load balancing and CloudFront

ClearFlask
ClearFlask
Fider
Fider

Whitelabel

For optimal user experience, your customer should not sense they are leaving your website and using another platform for feedback. The look and feel of the feedback platform must be customizable to match your design. Create and organize pages with custom content with UserVoice and ClearFlask.

UserVoice
UserVoice
ClearFlask
ClearFlask

Workflow

Create categories, tags and statuses to organize your feedback. Create custom behavior for each status and define a state machine to match your development workflow.

ClearFlask
ClearFlask
UserVoice
UserVoice

Custom content type

ClearFlask is built to handle custom content types. There are pre-made templates ready to use for feedback, changelog items, knowledge base, and blog articles.

You can create your own content types to match your needs such as Job postings, Employee feedback, Q&A. Create new pages and customize the menu for a custom experience.

ClearFlask
ClearFlask
Open Source
Custom content
Workflow
Add/Remove Tags
Add/Remove Statuses
Whitelabel
Own domain
Color scheme
Inject CSS
Remove PoweredBy
Custom pages
Custom HTML
Fider
Fider
YesYesYesYesYesYes
ClearFlask
ClearFlask
YesYesYesYesYesYesYesYesYesYes
UserVoice
UserVoice
YesYesYesYesYesYesYesYes
FeatureUpvote
FeatureUpvote
YesYesYesYesYesYes
Upvoty
Upvoty
YesYesYesYes
RoadmapSpace
RoadmapSpace
YesYesYesYes
HelloNext
HelloNext
YesYes
Canny
Canny
YesYesYesYes
Nolt
Nolt
YesYes
Suggested
Suggested
YesYesYes
Noora
Noora
YesYesYesYes
Conflux
Conflux
YesYesYes
Convas
Convas
Yes

  Prioritization of feedback

Most platforms can collect a lot of feedback, while only a few can handle making sense of it all.

To better understand the feedback you collected, you need to consider the value of each of your customers. For example, you may want to know which features your highest-paying customers wanted. Or you may want to see what your recently churned customers in your enterprise plan said.

Analyze externally

One way to accomplish this is to export your data to an external Data Warehouse or analytics tool. Correlate feedback with other data you have about your customers.

UserVoice
UserVoice

Analyze on-platform (Segmentation)

Some platforms allow you to attach arbitrary customer data on the platform which allows you to filter, search and assign weights to your customers.

UserVoice
UserVoice
Canny
Canny

Credit system / Crowd-funding

Another approach is to issue credits to your customers based on their value such as monthly spend. Instead of upvotes, they can then spend their credits on the features they want.

ClearFlask
ClearFlask
Upvote
Upvote & Downvote
Weighted Emoji
Credit System
Crowd-funding
Segment
External DataWarehouse
UserVoice
UserVoice
YesYesYes
Canny
Canny
YesYes
ClearFlask
ClearFlask
YesYesYesYesYes
HelloNext
HelloNext
YesYes
Nolt
Nolt
YesYes
...
Yes

  Engagement channels

The value of feedback is drastically different between a current customer, potential customer, or someone that has no intention in being your customer. One way to ensure that feedback is valuable is to ask to provide a communication channel so they can be notified when their feedback is addressed.

Onboarding friction

Users are hesitant to provide their personal information including their email address. The more personal information you ask will result in less feedback.

If you manage your customer accounts already, Single Sign-On is the ideal solution as it allows you to seamlessly login your users in the background without ever showing a login screen.

Guest / Anonymous feedback

Ideal in narrow use cases, allows your users to sign-up without providing any contact information. Use this only as a last resort as it attracts spam and leaves you with no engagement opportunity.

Browser Push Notifications are an alternative where your users don't have to provide their email, but you have a communication channel open.

External service provider

OAuth and SAML allow you to login with the vast majority of external providers including Facebook, Google, and Github. In addition, some platforms have a built-in shared login for specific providers shown below.

Email
Guest
SSO
SAML
OAuth
Browser Push
Domain Whitelist
OpenId
Okta
Shared
Google
Facebook
Github
Twitter
Discord
Steam
Apple
WordPress
AzureAD
GSuite
UserVoice
UserVoice
YesYesYesYesYesYesYesYes
ClearFlask
ClearFlask
YesYesYesYesYesYes
Canny
Canny
YesYesYesYesYesYesYesYesYes
Fider
Fider
YesYesYesYesYes
FeatureUpvote
FeatureUpvote
YesYes
Upvoty
Upvoty
YesYesYesYesYesYes
HelloNext
HelloNext
YesYesYesYesYesYes
Conflux
Conflux
YesYesYesYesYesYesYes
Suggested
Suggested
YesYesYesYesYesYes
Nolt
Nolt
YesYesYesYesYes
Noora
Noora
YesYesYes
Convas
Convas
YesYes
RoadmapSpace
RoadmapSpace
Yes

  Website health

Bloated and slow websites are a silent killer in User Experience. You may want to drop platforms from consideration that do not care about their website performance.

Good standard metrics of a healthy website are Largest Contentful Paint and Cumulative Layout Shift. These web vitals can quantify the user experience as well as improve Search Engine Optimization. We have analyzed each platform using their mobile-version of their feedback page using Google's PageSpeed Insights tool.

Largest Contentful Paint (LCP)

There are different strategies to determine when a page is considered to be loaded for measuring page load time. Researchers have found that across many websites, the more accurate way to determine when page is loaded is when majority of the page has been rendered. LCP is a web vital measuring exactly this.

Cumulative Layout Shift (CLS)

Unexpected movement of page content can cause mild annoyance to accidentally clicking the wrong button. Cumulative Layout Shift is a web vital measuring how much has content shifted around from its original place.

No JavaScript support

A website able to render without any JavaScript is an important consideration. Typically pre-rendered websites load faster, better support for older web browsers, and play a big role in Search Engine Optimization

Page load (LCP)Page shift (CLS)
No JS support
ClearFlask
ClearFlask
2.6 sec
0.005
Yes
Nolt
Nolt
2.9 sec
0.000
Yes
FeatureUpvote
FeatureUpvote
2.9 sec
0.002
Yes
Fider
Fider
3.2 sec
0.000
RoadmapSpace
RoadmapSpace
5.4 sec
0.000
Upvoty
Upvoty
5.6 sec
0.000
Yes
HelloNext
HelloNext
6.4 sec
0.084
Yes
Convas
Convas
7.2 sec
0.000
Yes
Canny
Canny
8.2 sec
0.000
Yes
Suggested
Suggested
8.4 sec
0.074
Noora
Noora
9.1 sec
0.129
Conflux
Conflux
9.4 sec
0.706
UserVoice
UserVoice
11.0 sec
0.000
Yes

Each platform's own feedback page was analyzed using Google's online tool "PageSpeed Insights". As majority of browsing is on mobile, both LCP and CLS reflect mobile results.

  Language support

If a majority of your customers speak a certain language, consider using a platform that supports that language natively or allows you to bring your own translations.

For translating user-submitted feedback to other languages, UserVoice supports on-page translation to any langauge using Google Translate

Contribute translation
Google Translate
Languages
English
Arabic
Bulgarian
Catalan
Chinese
Czechia
Danish
Dutch
Estonian
Finnish
French
German
Hebrew
Hungarian
Icelandic
Indonesian
Italian
Japanese
Korean
Norwegian
Persian
Polish
Portuguese
Russian
Serbian
Slovak
Spanish
Swedish
Turkish
Vietnamese
UserVoice
UserVoice
YesYesYesYesYesYesYesYesYesYesYesYes
FeatureUpvote
FeatureUpvote
YesYesYesYesYesYesYesYesYesYesYesYesYesYesYesYesYesYesYes
Upvoty
Upvoty
YesYesYesYesYesYesYesYesYesYesYesYesYesYesYesYesYesYesYesYes
Nolt
Nolt
YesYesYesYesYesYesYesYesYesYesYesYesYesYesYesYesYes
HelloNext
HelloNext
YesYesYesYesYesYesYesYes
...
Yes

  Integrations

If you are already using existing tools that you want to integrate, take a look at what each platform supports.

API
API
Zapier
Analytics
GAnalytics
Hotjar
FullStory
Fivetran
Collect
Mobile
Chrome Extension
Firefox Extension
Mac app
Intercom
Wordpress
Sync
Slack
Microsoft Teams
Jira
Zendesk
Github
Trello
Freshdesk
Gainsight
Azure DevOps
Groove
Pivotal Tracker
Teamwork
Segment
Stripe
Salesforce
Segment
Auth
Okta
OneLogin
Patreon
RoadmapSpace
RoadmapSpace
YesYesYesYesYesYesYesYesYesYesYesYesYesYesYesYesYes
UserVoice
UserVoice
YesYesYesYesYesYesYesYesYesYesYesYesYesYes
Canny
Canny
YesYesYesYesYesYesYesYesYesYesYesYesYes
Upvoty
Upvoty
YesYesYesYesYesYesYesYes
Noora
Noora
YesYesYesYesYesYes
Conflux
Conflux
YesYesYesYesYes
Nolt
Nolt
YesYesYesYesYes
HelloNext
HelloNext
YesYesYesYesYes
FeatureUpvote
FeatureUpvote
YesYesYes
ClearFlask
ClearFlask
YesYesYes
Suggested
Suggested
YesYesYes
Fider
Fider
Yes
Convas
Convas

  Niche alternatives

We have covered many customer feedback platforms, but there are many more we have not. Take a look at other types of platforms that may suit your particular use case.

Customer-driven product management

Product Management tools with user feedback as part of their solution. These solutions are intended for product managers to brainstorm and prioritize features with customer feedback as a source of ideas.

Aha
Aha
ProdPad
ProdPad
ProductBoard
ProductBoard

Customer Relationship Management (CRM)

A CRM compiles data from multiple sources to keep track of customers and leads. It allows businesses to learn more about their target audiences and how to best cater for their needs.

Salesforce is a leading customer management tool that includes a subproduct IdeaExchange for collecting and prioritizing ideas with a roadmap. While UseResponse is a simpler CRM tool with feedback, helpdesk, knowledge base, and a live Chat.

Salesforce IdeaExchange
Salesforce IdeaExchange
UseResponse
UseResponse

Customer behavior and guidance

Behavioral analytics tool to better understand and optimize customer experience through their product journey with feedback, surveys and walkthroughs.

Pendo
Pendo

Crowd-funding features

Let your customers purchase support or feature development. Issue credits when a customer makes a purchase or a donation and let them spend it on what they need.

ClearFlask
ClearFlask

Feedback for frontline workers

Coach, motivate, and empower your frontline workers to improve customer experience.

AskNicely
AskNicely

Website bug report widget

Get visual feedback on any web page by letting your users take screenshots and comment on specific parts of your website.

Userback
Userback

Quick and Free Public Roadmaps

Kanban board

Display what you are working on by making your Kanban board public.

Trello
Trello

Spreadsheet

Easily show off a roadmap on a cloud-based public spreadsheet.

Google Sheets
Google Sheets
Microsoft Excel
Microsoft Excel

WordPress plugin

Collect feedback and show a public roadmap using your existing WordPress website

SimpleFeatureRequests
SimpleFeatureRequests

Mobile-first feedback widget

A survey and feedback widget embedded within your mobile app.

UserReport
UserReport

Feedback and Roadmap without public voting

Platform for a public roadmap and feedback collection with a caveat: feedback is not publicly accessible unless approved by you. Their ideology is strongly against public voting tools as it can lead to implementing the wrong features. Ideal for smaller teams able to sift through all feedback.

ShipRight
ShipRight

Disclaimer

If your tool is not listed here or you found a mistake, please contact us.

Our mission is to highlight each platform's strengths and weaknesses. However, the information contained in this article represents the views and opinions of our researcher and may not reflect reality.

Filter   
ClearFlask
ClearFlask
UserVoice
UserVoice
Canny
Canny
Fider
Fider
Nolt
Nolt
Upvoty
Upvoty
FeatureUpvote
FeatureUpvote
Convas
Convas
Conflux
Conflux
HelloNext
HelloNext
Suggested
Suggested
Noora
Noora
RoadmapSpace
RoadmapSpace