Customer Feedback Tools comparison

  How many users?

The amount of feedback you will receive depends on your current (or predicted) number of customers and how tightly you integrate the feedback tool with your product.

The coverage rate metric measures the percentage of users that have provided you with feedback. UserVoice reports that at least 15% coverage rate is considered satisfactory with typical rate ranging up to 50%. While Canny customers see a typical rate of 5%.

Most platforms can handle collecting large amounts of feedback, but only a handful provide the tools to organize and sort through that feedback afterwards. Typically you will fall under one of the following categories.

High volume

If you have a use case that requires a high-volume of feedback, the answer is simple: request a quote from the following platforms and let the Sales teams guide you.

Your main goal is to find a platform that will analyze your large set of data effectively. UserVoice is the market leader in this space with Canny and ClearFlask as cheaper alternatives.

UserVoice

ClearFlask

Canny

Variable volume

Startups or products with growth should look at platforms that can handle high-volume when you need it and provide flexible pricing that scales with you. Beware of unlimited plans. It is typically an indication that the platform has never experienced high-volume and may not be able to handle your future needs.

ClearFlask and Canny are both built for high-volume while only charging you based on your current volume.

ClearFlask

Canny

Low volume, multi-project

If you collect feedback across many small separate projects, you don't want to be paying and maintaining separate accounts and billing for each.

At ClearFlask, you can have multiple projects under the same account and you only pay for the combined user count across all of your projects. Convas has a free-tier for projects under 50 users, while Fider is free and open-source for only the cost of hosting and managing your instances.

ClearFlask

Convas

Fider

Low volume

For collecting feedback from a small group of users, there are many options available. Keep reading below to find the product based on other factors.

ClearFlask

Canny

Fider

Nolt

+8

  What is your budget?

A naive engineer may see feedback collection a simple functionality. The value of the higher-priced feedback platforms are only visible behind-the-scenes helping you make sense of the data you've collected.

As the complexity of managing feedback increases with volume, many platforms offer flexible pricing based on users.

UserVoice	$ 1,000+ / mo
FeatureUpvote	$ 99 / mo
Noora	$ 60 / mo
Canny	$ 50 / mo
HelloNext	$ 50 / mo
Suggested	$ 50 / mo
RoadmapSpace	$ 29 / mo
Nolt	$ 25 / mo
Upvoty	$ 15 / mo
Conflux	$ 12 / mo
ClearFlask	$ 10 / mo
Fider	$ 0 / mo
Convas	$ 0 / mo

1,000

Total users

50

Active users *

* 

For comparison of different definitions of active users across platforms, we estimate 5% of your total users will actively provide you with feedback.

  Which features matter to you?

In addition to feedback collection, each platform offers a different set of major functionality.

For niche use cases and for tools where feedback is part of a larger solution, see the Alternatives. These include Product Management tools, Customer Relationship Management tools and customer behavior analytics.

Public Roadmap: Show off your product plan and what you're currently working on.

Announcements: Let your users know of recently launched features

Knowledge base: Product help articles to describe functionality and address frequent issues

Forum: Let your user discuss various topics

Blog: Share your thoughts on your own blog and let your users subscribe.

Custom content: Flexible content type with custom rules such as Job postings, Employee feedback, Q&A

	Feature voting	Public Roadmap	Announcements	Knowledge base	Forum	Blog	Custom content
ClearFlask
UserVoice
Noora
Conflux
Canny
Upvoty
HelloNext
Suggested
RoadmapSpace
Convas
Nolt
FeatureUpvote
Fider

  Look & feel

If your plan is to match your website design (whitelabel), there are a few options that will allow you to fully customize every aspect of the site.

UserVoice

ClearFlask

Otherwise choose a platform that you find pleasing or one that matches your design the closest.

ClearFlask

ClearFlask

UserVoice

Canny

Fider

Nolt

Upvoty

FeatureUpvote

Convas

Conflux

HelloNext

Suggested

Noora

RoadmapSpace

  Vendor lock-in: import and export

Whether you are switching from another platform or you eventually will in the future, you need to consider your options now. Plan ahead and choose a platform that makes switching easy and prevent locking yourself to a particular platform.

Importing data

For importing existing feedback, several platforms allow you to import CSV formatted data. You can also reach out to support to get additional help.

For synchronizing customer traits for feedback analysis, there are several integrations available as well as APIs.

For signing in your users with an existing account, there are onboarding options available including Single Sign-On.

		Self-service	Import	Export
UserVoice
Canny
ClearFlask
Upvoty
Fider
Suggested
FeatureUpvote
Noora
...

  Customization

Some tools are perfected and focused on a specific use-case (ie Canny, Nolt, FeatureUpvote) while others are feature-rich for general purpose (ie ClearFlask, UserVoice). If you cannot find the right tool, customize one to fit your needs.

Open-source

if you got the time, open-source gives you freedom for a custom solution and complete ownership. The only contenders are Fider (AGPLv3) and ClearFlask (Apache 2.0). While Fider is lacking analytic features and scalable infrastructure, it is ideal for small to medium volume. Whereas ClearFlask can be deployed either via a PostgreSQL DB for small deployments or a scalable deployment with DynamoDB, ElasticSearch, S3, Load balancing and CloudFront

ClearFlask

Fider

Whitelabel

For optimal user experience, your customer should not sense they are leaving your website and using another platform for feedback. The look and feel of the feedback platform must be customizable to match your design. Create and organize pages with custom content with UserVoice and ClearFlask.

UserVoice

ClearFlask

Workflow

Create categories, tags and statuses to organize your feedback. Create custom behavior for each status and define a state machine to match your development workflow.

ClearFlask

UserVoice

Custom content type

ClearFlask is built to handle custom content types. There are pre-made templates ready to use for feedback, announcements, knowledge base, and blog articles.

You can create your own content types to match your needs such as Job postings, Employee feedback, Q&A. Create new pages and customize the menu for a custom experience.

ClearFlask

	Open Source	Custom content		Workflow	Add/Remove Tags	Add/Remove Statuses		Whitelabel	Own domain	Color scheme	Inject CSS	Remove PoweredBy	Custom pages	Custom HTML
Fider
ClearFlask
UserVoice
FeatureUpvote
Upvoty
RoadmapSpace
HelloNext
Canny
Nolt
Suggested
Noora
Conflux
Convas

  Prioritization of feedback

Most platforms can collect a lot of feedback, while only a few can handle making sense of it all.

To better understand the feedback you collected, you need to consider the value of each of your customers. For example, you may want to know which features your highest-paying customers wanted. Or you may want to see what your recently churned customers in your enterprise plan said.

Analyze externally

One way to accomplish this is to export your data to an external Data Warehouse or analytics tool. Correlate feedback with other data you have about your customers.

UserVoice

Analyze on-platform (Segmentation)

Some platforms allow you to attach arbitrary customer data on the platform which allows you to filter, search and assign weights to your customers.

UserVoice

Canny

Credit system / Crowd-funding

Another approach is to issue credits to your customers based on their value such as monthly spend. Instead of upvotes, they can then spend their credits on the features they want.

ClearFlask

	Upvote	Upvote & Downvote	Weighted Emoji	Credit System	Crowd-funding	Segment	External DataWarehouse
UserVoice
Canny
ClearFlask
HelloNext
Nolt
...

  Engagement channels

The value of feedback is drastically different between a current customer, potential customer, or someone that has no intention in being your customer. One way to ensure that feedback is valuable is to ask to provide a communication channel so they can be notified when their feedback is addressed.

Onboarding friction

Users are hesitant to provide their personal information including their email address. The more personal information you ask will result in less feedback.

If you manage your customer accounts already, Single Sign-On is the ideal solution as it allows you to seamlessly login your users in the background without ever showing a login screen.

Guest / Anonymous feedback

Ideal in narrow use cases, allows your users to sign-up without providing any contact information. Use this only as a last resort as it attracts spam and leaves you with no engagement opportunity.

Browser Push Notifications are an alternative where your users don't have to provide their email, but you have a communication channel open.

External service provider

OAuth and SAML allow you to login with the vast majority of external providers including Facebook, Google, and Github. In addition, some platforms have a built-in shared login for specific providers shown below.

	Email	Guest	SSO	SAML	OAuth	Browser Push	Domain Whitelist	OpenId	Okta		Shared	Google	Facebook	Github	Twitter	Discord	Steam	Apple	WordPress	AzureAD	GSuite
UserVoice
ClearFlask
Canny
Fider
FeatureUpvote
Upvoty
HelloNext
Conflux
Suggested
Nolt
Noora
Convas
RoadmapSpace

  Website health

Bloated and slow websites are a silent killer in User Experience. You may want to drop platforms from consideration that do not care about their website performance.

Good standard metrics of a healthy website are Largest Contentful Paint and Cumulative Layout Shift. These web vitals can quantify the user experience as well as improve Search Engine Optimization. We have analyzed each platform using their mobile-version of their feedback page using Google's PageSpeed Insights tool.

Largest Contentful Paint (LCP)

There are different strategies to determine when a page is considered to be loaded for measuring page load time. Researchers have found that across many websites, the more accurate way to determine when page is loaded is when majority of the page has been rendered. LCP is a web vital measuring exactly this.

Cumulative Layout Shift (CLS)

Unexpected movement of page content can cause mild annoyance to accidentally clicking the wrong button. Cumulative Layout Shift is a web vital measuring how much has content shifted around from its original place.

No JavaScript support

A website able to render without any JavaScript is an important consideration. Typically pre-rendered websites load faster, better support for older web browsers, and play a big role in Search Engine Optimization

	Page load (LCP)	Page shift (CLS)	No JS support
ClearFlask	2.6 sec	0.005
Nolt	2.9 sec	0.000
FeatureUpvote	2.9 sec	0.002
Fider	3.2 sec	0.000
RoadmapSpace	5.4 sec	0.000
Upvoty	5.6 sec	0.000
HelloNext	6.4 sec	0.084
Convas	7.2 sec	0.000
Canny	8.2 sec	0.000
Suggested	8.4 sec	0.074
Noora	9.1 sec	0.129
Conflux	9.4 sec	0.706
UserVoice	11.0 sec	0.000

Each platform's own feedback page was analyzed using Google's online tool "PageSpeed Insights". As majority of browsing is on mobile, both LCP and CLS reflect mobile results.

  Language support

If a majority of your customers speak a certain language, consider using a platform that supports that language natively or allows you to bring your own translations.

For translating user-submitted feedback to other languages, UserVoice supports on-page translation to any langauge using Google Translate

	Contribute translation	Google Translate		Languages	English	Arabic	Bulgarian	Catalan	Chinese	Czechia	Danish	Dutch	Estonian	Finnish	French	German	Hebrew	Hungarian	Icelandic	Indonesian	Italian	Japanese	Korean	Mongolian	Norwegian	Persian	Polish	Portuguese	Russian	Serbian	Slovak	Spanish	Swedish	Turkish	Vietnamese
UserVoice
FeatureUpvote
ClearFlask
Upvoty
Nolt
HelloNext
...

  Integrations

If you are already using existing tools that you want to integrate, take a look at what each platform supports.

		API	API	Zapier		Analytics	GAnalytics	Hotjar	FullStory	Fivetran		Collect	Mobile	Chrome Extension	Firefox Extension	Mac app	Intercom	Wordpress		Sync	Slack	Microsoft Teams	Jira	Zendesk	Github	Trello	Freshdesk	Gainsight	Azure DevOps	Groove	Pivotal Tracker	Teamwork		Segment	Stripe	Salesforce	Segment		Auth	Okta	OneLogin	Patreon
RoadmapSpace
UserVoice
Canny
Upvoty
Noora
Conflux
Nolt
HelloNext
FeatureUpvote
ClearFlask
Suggested
Fider
Convas

  Niche alternatives

We have covered many customer feedback platforms, but there are many more we have not. Take a look at other types of platforms that may suit your particular use case.

Customer-driven product management

Product Management tools with user feedback as part of their solution. These solutions are intended for product managers to brainstorm and prioritize features with customer feedback as a source of ideas.

Aha

ProdPad

ProductBoard

Customer Relationship Management (CRM)

A CRM compiles data from multiple sources to keep track of customers and leads. It allows businesses to learn more about their target audiences and how to best cater for their needs.

Salesforce is a leading customer management tool that includes a subproduct IdeaExchange for collecting and prioritizing ideas with a roadmap. While UseResponse is a simpler CRM tool with feedback, helpdesk, knowledge base, and a live Chat.

Salesforce IdeaExchange

UseResponse

Customer behavior and guidance

Behavioral analytics tool to better understand and optimize customer experience through their product journey with feedback, surveys and walkthroughs.

Pendo

Crowd-funding features

Let your customers purchase support or feature development. Issue credits when a customer makes a purchase or a donation and let them spend it on what they need.

ClearFlask

Feedback for frontline workers

Coach, motivate, and empower your frontline workers to improve customer experience.

AskNicely

Website bug report widget

Get visual feedback on any web page by letting your users take screenshots and comment on specific parts of your website.

Userback

Quick and Free Public Roadmaps

Kanban board

Display what you are working on by making your Kanban board public.

Trello

Spreadsheet

Easily show off a roadmap on a cloud-based public spreadsheet.

Google Sheets

Microsoft Excel

WordPress plugin

Collect feedback and show a public roadmap using your existing WordPress website

SimpleFeatureRequests

Mobile-first feedback widget

A survey and feedback widget embedded within your mobile app.

UserReport

Feedback and Roadmap without public voting

Platform for a public roadmap and feedback collection with a caveat: feedback is not publicly accessible unless approved by you. Their ideology is strongly against public voting tools as it can lead to implementing the wrong features. Ideal for smaller teams able to sift through all feedback.

ShipRight